In a land where most claim Christianity as their religion, many signs suggest that this affiliation is often in name only. With support from the Jamaica Broilers Group Foundation, Center for Bible Engagement, researchers conducted the first ever Spiritual Needs Assessment of Jamaica. 

Christian media misses most people who need evangelism. However, mature believers/potential disciple makers are the biggest group of regular consumers.

The Center for Bible Engagement, in partnership with Dunham + Company, surveyed almost 2,500 Australian teens and adults about their use of Christian media content.